Golisano College of Computing and Information Sciences
Golisano College of Computing and Information Sciences
Micah is Marketing Content Specialist II for RIT’s Golisano College of Computing and Information Sciences.
With the RIT College of Computing, I have explored the many aspects of multiplatform marketing, creative production, and community development. In doing so, I have strengthened my skills in strategic planning, people-focused design, and communication.
In this role, I’ve fueled a visual identity that reflects the excitement and uniqueness of the community. I strive to inspire everyone I connect with — whether through a printed postcard, a research interview, or a quick conversation in the GOL lobby.
Atrium Banners
Postcards
First-year experience program: FirstByte
Brochures & Bifolds
T-shirts, Stickers, Social Media & More
Interactive Games & Media
Interactive Games & Media
Micah began working as the Marketing & Student Experience Coordinator for the School of Interactive Games and Media at RIT in August of 2022.
They work doing the following:
Create and distribute promotional content for departmental communication to over one thousand students via social media, email newsletters, and traditional marketing
Develop and implement an annual communication plan for the school detailing event timelines, actionable marketing strategies, and any external collaboration
Monitor and update webpage content related to the School to ensure accuracy and relevancy of information
Collaborate with College and University Marketing divisions to ensure relevancy and a cohesive brand identity to students, alumni, and external partners
Mentor team of 20 student ambassadors to provide structure and feedback in areas of project and event management, marketing, and leadership
Utilize analytics and insights in combination with best practices and emerging trends to optimize strategy and content and maintain audience engagement
Get on the EDGE
The creation of the Experiential Development & Games Expo
Planning the 2023 Expo was an invigorating experience. I got the opportunity to closely collaborate with RIT faculty, alumni, our community partners, and current students to promote the celebration of our students’ work. Everyone came together for the common goal of student success and we achieved a remarkable event.
PRESS PLAY
