Golisano College of Computing and Information Sciences
Golisano College of Computing and Information Sciences
In November 2023, Micah was promoted to Marketing Content Specialist of the College of Computing (GCCIS) at RIT.
Manage the college's social media channels, consistently producing high-quality content to promote events, student achievements, and faculty research, leading to an overall increase to reach and engagement
Create and filter content for communications to various audiences, including email newsletters, website copy, social media, and print materials using calendar consistent with executive strategy
Audit college web, print, and digital content to ensure industry best practices in terms of accessibility, diversity, equity, and inclusion
Provide guidance and training to collogues, students, and new hires, empowering them to contribute effectively to marketing initiatives while gaining valuable hands-on experience in content creation and digital marketing
Conduct research, monitor analytics, create reports, and recommend improvements on new and existing initiatives and strategy outcomes to streamline processes and increase engagement and retention
Collaborate cross-departmentally to provide administrative and marketing support to departments
Brochures
Interactive Games & Media
Interactive Games & Media
Micah began working as the Marketing & Student Experience Coordinator for the School of Interactive Games and Media at RIT in August of 2022.
They work doing the following:
Create and distribute promotional content for departmental communication to over one thousand students via social media, email newsletters, and traditional marketing
Develop and implement an annual communication plan for the school detailing event timelines, actionable marketing strategies, and any external collaboration
Monitor and update webpage content related to the School to ensure accuracy and relevancy of information
Collaborate with College and University Marketing divisions to ensure relevancy and a cohesive brand identity to students, alumni, and external partners
Mentor team of 20 student ambassadors to provide structure and feedback in areas of project and event management, marketing, and leadership
Utilize analytics and insights in combination with best practices and emerging trends to optimize strategy and content and maintain audience engagement
Get on the EDGE
The creation of the Experiential Development & Games Expo
Planning the 2023 Expo was an invigorating experience. I got the opportunity to closely collaborate with RIT faculty, alumni, our community partners, and current students to promote the celebration of our students’ work. Everyone came together for the common goal of student success and we achieved a remarkable event.
PRESS PLAY
email newsletters
Created using Constant Contact, Micah sends a weekly newsletter to over 1000 students and a bi-annual newsletter to over 1000 alumni.