Instagram Engagement

Current and Prospective student-centered short-form video, static posts, and story highlights intended to engage our audience and attract new followers.

Micah maintains an active social media presence for the RIT College of Computing:

• Reviews insights, analytics, and trends using platform-native and external audience listening tools to optimize dynamic strategy

• Manages and execute strategic content calendar across multiple platforms

• Oversees student employees and other marketing staff to produce on-brand, trendy, and authentic social media graphics, videos, and copy

• Conduct interviews, films on-site, and collects photography for socials