Instagram Engagement

Current and Prospective student-centered short-form video, static posts, and story highlights intended to engage our audience and attract new followers.

Micah is responsible for the following tasks related to maintaining an active social media presence for the College of Computing at RIT:

• Review insights, analytics, and trends using platform-native and external audience listening tools to optimize dynamic strategy

• Manage and execute strategic content calendar across multiple platforms

• Oversee student employees and other marketing staff to produce on-brand, trendy, and authentic social media graphics, videos, and copy

• Conduct interviews, film on-site, and collect photography for socials